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Area manager

Our IMMs are Intelligent Métiers Modules, developed to meet your complex business problems. The goal is to equip managers/experts/employees with an intelligent and learning tool to help them better understand any given situation and propose better decisions by explaining ‘why’.

Here is a case that was developed for an independently franchised company in the field of mass distribution that today has 41 stores (including 5 superstores).

Customer issues:

The company’s regional directors wished to strengthen customer loyalty, better understand their supermarkets, position them in relation to others and see their sales more clearly.

Development :

  • 356 million tickets processed in 2019.
  • 12 billion data.
  • 22 KPIs generated per store per week.
  • Approx. 20 criteria to “rank” family clients.

Provision of a SBM allowing it to:

  • Visualize the performance of its stores. Example: Performance levels by aisle, by product family, by period, by schedule etc…
  • Define a performance goal to be achieved for sales managers. Example: Do as well as store X.
  • Track goals set by store and key weekly results. Example: Store X has completed the first step of the set goal.
  • Generate automatic recommendations to achieve the set goal. Example: The goal set for Store X is to do as well as Store Y in the bakery section, so the recommendation could be to offer discounts on country breads.


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